The purchase or sale of a company is a complex project that must be carefully planned and systematically executed. For all parties involved in a transaction, it is of utmost importance to know which milestones in the overall process need to be executed in order to proceed in a goal and success-oriented manner.

Every company and its owner is unique, as is each interested party. When these two individuals meet, there is a specific situation with unique characteristics: considerations, opportunities, relationship networks, sympathies, expectations, and much more.

The KENSINGTON method represents an effective approach to the sales process, because it brings the necessary stability and dynamics to the sales process and saves the resources of all parties involved.


Not the path… the goal is the goal!

A company sale is a challenge in which a whole series of milestones must be overcome in order to achieve the desired goal. The KENSINGTON method uses a pragmatic and goal-oriented approach. From the beginning, the sales process is planned and aligned in such a way that the sale can be completed with confidence. In order to approach and execute the sale in a targeted manner, the entire process is implemented in five different phases, which are firmly linked to each other in order to take advantage of the necessary dynamics.

  • 1.

    Situation analysis

    At the beginning of the sales process, specific planning of how the sale can be implemented takes place. For this purpose, data and information is collected so that we understand your company and know what a suitable buyer of your company could look like.

  • 2.

    Purchase price determination

    One of the essential success factors of a sustainable and successful sale of a company is a fair and plausible sales price. In the end, both parties must be convinced that they have each concluded a good deal.

    The KENSINGTON method applies a pragmatic company valuation, using various valuation methods and plausible derivations of the selling price. The plausibility check is based on a realistic presentation of market-driven financing and sustainable affordability.

  • 3.

    Buyer rights

    After the completion of the sales documents, we start marketing the company. Confidentiality plays a very special role here. We present the key data of your company to thousands of national and international prospective buyers, from which we filter out the right partners for you. Here, too, a personal meeting is an important step in finding out whether the chemistry is right on a personal level.

  • 4.


    After your general agreement following initial discussions and a comprehensive exchange of information with your “counterpart”, then the conditions of the transaction must be negotiated and documented accordingly. During this phase, we will be at your side with all our know-how and experience from over 200 company sales and will support you in working towards a fair sales agreement. To achieve this, it is especially necessary to create sufficient transparency for the buyer so that they receive the relevant information, especially in financial, legal and tax terms. Parallel to this, the conditions of the sales contract will be negotiated. KENSINGTON M&A coordinates these negotiations and guides all parties towards the goal.

  • 5.


    KENSINGTON handles complete organisation of the date on which the contract will be signed and executed. Once the seller and buyer have agreed on all terms and conditions, all contract documents must be prepared and payment of the purchase price must be made available.

    KENSINGTON coordinates all activities and processes and ensures that everything goes smoothly on the date that all parties have worked towards.